Turkish Airlines, the first airline to become the official sponsor of the UEFA Champions League, released an exclusive UEFA Champions League film, “Chase the Ball,” before the finals which features Brazilian freestyler Adonias Fonseca’s adventures in the cities that hosted quarter finals and unites three iconic football legends, Ronaldinho, Steven Gerrard and Cafu, for the first time. Continue reading
TCL, a Global top 2 TV brand, has announced a new partnership with Arsenal Football Club. The collaboration will give Arsenal supporters in the UK, Middle East and Africa more opportunities to engage with the club, while also increasing TCL’s expanding footprint in sport by becoming the club’s Official Regional Consumer Electronics Partner in those markets.
With a mission to Inspire Greatness, TCL understands the impact sport has on people around the world and the new partnership aims to engage supporters around their common passion for football. Continue reading
EBET, Inc. (Nasdaq: EBET), a leading global provider of advanced wagering products and technology, announced today that it expects the World Cup quarterfinal between England and France to be the company’s largest wagered-on soccer game to date. EBET’s main brands Karamba and BetTarget are anticipating high volumes of wagering for Saturday’s match, with a large percentage of their customer base from England. Customers can wager on more than 30 bets. France is the slight favorite. Continue reading
Sophie King-Hill, University of Birmingham
The 2022 men’s World Cup host nation Qatar is known for its human rights abuses relating to women, migrant workers and those from the LGBTQ+ community. Same sex relationships in Qatar are illegal and punishable by up to seven years in prison. As Qatar is hosting one of the most popular global sporting events, these human rights abuses are now under scrutiny on the world stage.
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Continue reading
Isobel Archer
Published: September 27, 2022 | Business & Human Rights Resource Centre
Isobel Archer is the Gulf Programme Manager at the Business & Human Rights Resource Centre.
Today is International Tourism Day and David Beckham’s latest glossy video promo for Qatar Tourism, which is being heavily promoted by the forthcoming World Cup hosts, will likely make it into one of your social feeds.
In it, Doha appears shining and luxurious; endless glass skyscrapers, hotels, parks and plazas form the horizon as Beckham tours the souqs and riviera. Continue reading
https://www.youtube.com/watch?v=tcQcLNFtfBw
#THIRSTYFORMORE – Today, Pepsi MAX® has announced the launch of ‘Thirsty For More’, a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs. Continue reading
Bertie Vidgen, Alan Turing Institute and Angus Redlarski Williams, Alan Turing Institute
As the new Premier League football season gets underway, a few things are certain. There will be goals, drama and excitement, and unfortunately, players will be subjected to vile abuse on social media.
Pepsi MAX® celebrates the UEFA Women’s EURO 2022 triumph by projecting onto iconic British landmarks one unmissable statement; It’s Home. Cast on the White Cliffs of Dover and in the hometowns of players, the projections reflect the immense pride of the country and the tournament’s lead sponsor. Continue reading