FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Continue reading
Isobel Archer
Published: September 27, 2022 | Business & Human Rights Resource Centre
Isobel Archer is the Gulf Programme Manager at the Business & Human Rights Resource Centre.
Today is International Tourism Day and David Beckham’s latest glossy video promo for Qatar Tourism, which is being heavily promoted by the forthcoming World Cup hosts, will likely make it into one of your social feeds.
In it, Doha appears shining and luxurious; endless glass skyscrapers, hotels, parks and plazas form the horizon as Beckham tours the souqs and riviera. Continue reading
#THIRSTYFORMORE – Today, Pepsi MAX® has announced the launch of ‘Thirsty For More’, a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film ‘Nutmeg Royale’ starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs. Continue reading
Bertie Vidgen, Alan Turing Institute and Angus Redlarski Williams, Alan Turing Institute
As the new Premier League football season gets underway, a few things are certain. There will be goals, drama and excitement, and unfortunately, players will be subjected to vile abuse on social media.
Pepsi MAX® celebrates the UEFA Women’s EURO 2022 triumph by projecting onto iconic British landmarks one unmissable statement; It’s Home. Cast on the White Cliffs of Dover and in the hometowns of players, the projections reflect the immense pride of the country and the tournament’s lead sponsor. Continue reading
John Williams, University of Leicester
Along with 27,444 other people, I was in Milton Keynes for the Women’s European Championship semi-final between Germany and France on Wednesday night. It was a high-quality, hard-fought contest, the Germans eventually toughing it out over the more skilful French, winning through to the final where they meet the host nation, England, in a highly anticipated match.
OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League, UEFA Super Cup, and UEFA Youth League Finals for the upcoming next two seasons. Continue reading