PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay’s, Doritos and Gatorade. At the Women’s UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul’s Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. Continue reading
Two of the world’s most iconic soccer clubs, Manchester United and Arsenal, will meet for the first time in the U.S. on July 22 at MetLife Stadium, as announced today by Tom Braun, Senior Vice President of Soccer & Business Operations and Business Development, AEG.
Manchester United and Arsenal are two of the most famous and successful clubs in English football, with 114 major trophies between them and a long history of thrilling and intensely competitive encounters. However, they have never played each other before in the U.S. This match will offer fans an unprecedented opportunity to witness the storied rivalry between these powerhouse clubs in action. Continue reading
Turkish Airlines, the first airline to become the official sponsor of the UEFA Champions League, released an exclusive UEFA Champions League film, “Chase the Ball,” before the finals which features Brazilian freestyler Adonias Fonseca’s adventures in the cities that hosted quarter finals and unites three iconic football legends, Ronaldinho, Steven Gerrard and Cafu, for the first time. Continue reading
TCL, a Global top 2 TV brand, has announced a new partnership with Arsenal Football Club. The collaboration will give Arsenal supporters in the UK, Middle East and Africa more opportunities to engage with the club, while also increasing TCL’s expanding footprint in sport by becoming the club’s Official Regional Consumer Electronics Partner in those markets.
With a mission to Inspire Greatness, TCL understands the impact sport has on people around the world and the new partnership aims to engage supporters around their common passion for football. Continue reading
EBET, Inc. (Nasdaq: EBET), a leading global provider of advanced wagering products and technology, announced today that it expects the World Cup quarterfinal between England and France to be the company’s largest wagered-on soccer game to date. EBET’s main brands Karamba and BetTarget are anticipating high volumes of wagering for Saturday’s match, with a large percentage of their customer base from England. Customers can wager on more than 30 bets. France is the slight favorite. Continue reading
The 2022 men’s World Cup host nation Qatar is known for its human rights abuses relating to women, migrant workers and those from the LGBTQ+ community. Same sex relationships in Qatar are illegal and punishable by up to seven years in prison. As Qatar is hosting one of the most popular global sporting events, these human rights abuses are now under scrutiny on the world stage.