Tag Archives: Agentic AI

03Dec/25

Agentic Marketing: Reshaping the CMO Operating Model

Business, , , , , ,

Dec. 03, 2025 /Mpelembe Media/ — This report from Boston Consulting Group (BCG) addresses the critical need for marketing leaders to rapidly adopt Agentic AI, characterizing the shift as a necessary race for competitive advantage. Unlike previous automation tools, these autonomous systems promise to fundamentally reconfigure the entire marketing workflow, enabling them to make decisions and learn across cycles. The primary benefit highlighted is the potential to triple marketing ROI, speed, and volume through extensive automation, spanning everything from generating market insights to personalizing customer actions at scale. To successfully implement this transformation, the marketer’s role must evolve from a specialist to an orchestrator in chief of intelligent agents, backed by robust data architecture and governance. BCG advises CMOs to abandon slow pilots in favor of a focused 9- to 12-month roadmap to achieve enterprise-level integration and define the next era of growth. Continue reading →

23Nov/25

Agentic AI Reshapes SEO and Autonomous Search

Internet, , , , , ,

Nov. 23, 2025 /Mpelembe Media/ — The emerging field of agentic artificial intelligence (AI) has a profound implications for search engine optimisation (SEO) strategies. Agentic AI are systems that can autonomously plan, decide, and execute complex, multi-step tasks, moving beyond the reactive nature of traditional AI tools. Crucially, the text outlines the human-AI agent collaboration model, emphasising that human strategists are still essential for high-level strategy, quality validation, and ethical oversight, operating under a “human in the loop” principle. The article also discusses various practical applications of agentic AI in SEO, such as topic ideation, competitive analysis, and content clustering, while warning against significant challenges like data quality issues, hallucination risk, and over-reliance on automation. Ultimately, the source suggests that the future of SEO lies in leveraging agentic systems to gain a competitive advantage through smarter, more adaptive workflows. Continue reading →

22Nov/25

Autonomous Economy: Agentic Economy as the Operating System of the Machine Economy

Economy, , , , , , , , , , , , , , ,

Nov. 22, 2025 /Mpelembe Media/ — We are currently in the foundational or emergence phase of the Autonomous Economy. It is no longer a futuristic concept; it is actively being built and deployed, though the full, ubiquitous vision of a global, self-regulating autonomous economy is still years away.

Many experts compare the current state of the Autonomous Economy to the Internet in the early 1990s—the core technologies and infrastructure are being established, and we are seeing the first truly disruptive commercial applications emerge. Continue reading →