Nov. 23, 2025 /Mpelembe Media/ — The emerging field of agentic artificial intelligence (AI) has a profound implications for search engine optimisation (SEO) strategies. Agentic AI are systems that can autonomously plan, decide, and execute complex, multi-step tasks, moving beyond the reactive nature of traditional AI tools. Crucially, the text outlines the human-AI agent collaboration model, emphasising that human strategists are still essential for high-level strategy, quality validation, and ethical oversight, operating under a “human in the loop” principle. The article also discusses various practical applications of agentic AI in SEO, such as topic ideation, competitive analysis, and content clustering, while warning against significant challenges like data quality issues, hallucination risk, and over-reliance on automation. Ultimately, the source suggests that the future of SEO lies in leveraging agentic systems to gain a competitive advantage through smarter, more adaptive workflows. Continue reading →