dunnhumby, the global leader in customer data science, today released a special report revealing the rising importance of health-focused consumers in the U.S. grocery market. The key finding of the Better for You (Customer), You (Brand), and You (Retailer) report is that health-conscious shoppers represent a $285 billion annual opportunity, comprising 33% of the population and driving significant market trends. Continue reading
New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market. Continue reading
Bata, one of the world’s leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: “Make Your Way.” This milestone marks a celebration of Bata’s rich heritage, and an exciting evolution aimed at positioning the brand as one of the top choices worldwide. Continue reading
NIVEA, a Beiersdorf brand and the world’s #1 skin care brand,* is embarking on an inspiring journey with the launch of its, “Proud In Your Skin,” campaign. Continue reading
Market research and consulting firm BrandSpark International, in partnership with iconic media brand Newsweek, has released its 2nd edition with the 2024 list of the Most Trusted brands in the UK, as 100% voted on by UK Shoppers. The winning brands were determined in the BrandSpark International UK Trust Study through a consumer survey, aggregating the opinions of 13,823 recent category shoppers who provided 86,736 top-of-mind unaided responses on which brands they trust most. BrandSpark has been measuring trust for 11 years, with robust studies in the United States and Canada. Continue reading
LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. Continue reading
FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading
Nespresso’s global brand ambassador George Clooney has been joined by Julia Garner and Simone Ashley in Nespresso’s latest TV advert ‘The Bet’. The superstars highlight the breadth of flavours and styles in Nespresso’s Vertuo range, as George Clooney and Julia Garner jovially compete against each other to guess coffee style choices. Continue reading
Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading