Tag Archives: Brand

17Jan/24

Newsweek and BrandSpark International announce the 2024, 100% consumer-voted Most Trusted consumer product, retail, and services brands in the UK as voted by UK shoppers

January 17, 2024LifestyleBrand, BrandSpark International, Canada, Communication design, Graphic design, Market research, Product management, Shoppers Drug Mart, United Kingdom, United Statesadmin

Market research and consulting firm BrandSpark International, in partnership with iconic media brand Newsweek, has released its 2nd edition with the 2024 list of the Most Trusted brands in the UK, as 100% voted on by UK Shoppers. The winning brands were determined in the BrandSpark International UK Trust Study through a consumer survey, aggregating the opinions of 13,823 recent category shoppers who provided 86,736 top-of-mind unaided responses on which brands they trust most. BrandSpark has been measuring trust for 11 years, with robust studies in the United States and Canada. Continue reading

27Sep/23

LG AMPLIFIES ‘LIFE’S GOOD’ MESSAGE WITH INSPIRING BRAND FILM TO CHAMPION OPTIMISM

September 27, 2023MediaBrand, LG, LG Corporation, LG Electronicsadmin

LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. Continue reading

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

June 12, 2023FinanceBrand, Brand management, Communication design, Market economics), Marketing, Microeconomicsadmin

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

27May/23

JULIA GARNER AND SIMONE ASHLEY JOIN GEORGE CLOONEY FOR THE FIRST TIME IN NESPRESSO’S NEW VERTUO TV ADVERT TO SHOWCASE THE PLAYFUL SIDE OF COFFEE

May 27, 2023Food and DrinkActors, American people of German descent, Brand, Clooney, George Clooney, Humans, Julia Garner, Nespresso, Simone Ashley, Visual artsadmin

Nespresso’s global brand ambassador George Clooney has been joined by Julia Garner and Simone Ashley in Nespresso’s latest TV advert ‘The Bet’. The superstars highlight the breadth of flavours and styles in Nespresso’s Vertuo range, as George Clooney and Julia Garner jovially compete against each other to guess coffee style choices. Continue reading

27Feb/23

LifeLock Offers Up to $3 Million in Identity Theft Coverage and Expanded Social Media Monitoring and Lock and Freeze Center Features

February 27, 2023SecurityBhutan Centre for Media and Democracy, Brand, Grand Theft Auto V, Identity theft, LifeLock, Manitoba Provincial Road 272, Norton, Video games, Video gamingadmin

According to the latest Norton Cyber Safety Insights Report, more than 75% of all identity theft victims in 2022 were impacted financially. LifeLock, a leading identity theft protection brand of Gen™ (NASDAQ: GEN), today announced updates to its industry-leading Million Dollar Protection™ Package1, expanded Social Media Monitoring capabilities and new guided freezes and alerts as part of LifeLock’s continued commitment to ensuring members have the most comprehensive plans and support available. Continue reading

18Jan/23

Tech downturn slashes billions from value of world’s top brands

January 18, 2023TechnologyAmazon, Brand, Brand Finance, Brand management, Brand valuation, Business, Identification, Marketing, Product managementadmin

Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading

18Jan/23

Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands

January 18, 2023TechnologyBrand, Brand Finance, Brand management, BSE SENSEX, Business, CNX Nifty, Economy of India, Infosys, Infosys Consulting, Marketing, Product managementadmin

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading

01Dec/22

On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride

December 1, 2022TravelArticles, Brand, Market economics), Marketing, Peddler, Sustainability, United Kingdom, Vocoadmin

From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading

31Oct/22

AVATR, Your Emotional Intelligent Companion

October 31, 2022InnovationBrand, Communication design, Customer experience, Graphic design, Market economics), Marketing, Microeconomics, Product managementadmin

AVATR Technology has launched its first product, AVATR 11, and revealed a co-branded limited-edition model, AVATR 011. Configurations and customer benefits of the whole series were announced. Meanwhile, the first batch of Experience Centers and Experience Spaces in 10 cities are ready to welcome all customers. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

Tag: Brand