PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading
Eighty-eight percent of Gen Zers globally think AI can improve online shopping, according to a new consumer research study by leading ecommerce technology company Rokt and Harris Poll. The study, designed to understand the changing expectations of today’s consumers, also identified the top priorities for ecommerce shoppers, which include relevant deals, low prices, and a personalized shopping experience, particularly at checkout. Continue reading
The COVID-19 pandemic catalyzed a digital payments revolution, forever reshaping expectations. Today’s consumers demand flexible, real-time payment options throughout their digital journeys. As banks, fintechs, retailers and other businesses modernize and add apps and offerings to keep pace, criminals cash in on weaknesses at every turn. How are professional fraud fighters striking back? A payments fraud study by Javelin and analytics leader SAS explores the fraud climate in 12 countries and offers eight recommendations for curbing the deluge. Continue reading