Jan. 6, 2025 /Mpelembe Media/ — This white paper by McCrindle Research profiles Generation Alpha (born 2010-2024), highlighting their characteristics as the largest generation in history, shaped by ubiquitous technology from birth. The authors, leading social researchers, explore Alpha’s influence on consumer trends, education, and the future of work, predicting longer lifespans, later career starts, and a greater focus on wellbeing. Continue reading
Tag Archives: Demographics
8 billion people: why trying to control the population is often futile – and harmful
Melanie Channon, University of Bath and Jasmine Fledderjohann, Lancaster University
The world’s population is expected to hit 8 billion people on November 15, according to the UN. Already this has prompted worry about whether there will be enough food, water and energy to support our growing population. While human activity is undoubtedly driving the climate crisis, population growth is a red herring.