Jan. 6, 2025 /Mpelembe Media/ — This white paper by McCrindle Research profiles Generation Alpha (born 2010-2024), highlighting their characteristics as the largest generation in history, shaped by ubiquitous technology from birth. The authors, leading social researchers, explore Alpha’s influence on consumer trends, education, and the future of work, predicting longer lifespans, later career starts, and a greater focus on wellbeing. Continue reading
Tag Archives: Generation Z
How having five friends boosts the adolescent brain – and educational performance<
Barbara Jacquelyn Sahakian, University of Cambridge; Christelle Langley, University of Cambridge; Chun Shen, Fudan University, and Jianfeng Feng, Fudan University
As most parents of teenagers are acutely aware, there comes a time when children start prioritising their friends over their parents. While young children rely on their parents for social interactions and influences, there’s a notable switch during adolescence, where the influence from peers and friends becomes more important.
Yubo to become first major social media platform to age-verify 100% of its users
Yubo, a live social discovery platform for Gen Z, is the first major social media app in the world to implement comprehensive age-verification for all its users, a groundbreaking milestone in a key area of concern in online safety today. Continue reading