Tag Archives: Generation Z

06Jan/25

Understanding the unique characteristics and needs of Generation Alpha

Jan. 6, 2025 /Mpelembe Media/ — This white paper by McCrindle Research profiles Generation Alpha (born 2010-2024), highlighting their characteristics as the largest generation in history, shaped by ubiquitous technology from birth. The authors, leading social researchers, explore Alpha’s influence on consumer trends, education, and the future of work, predicting longer lifespans, later career starts, and a greater focus on wellbeing. Continue reading

20Jul/23

How having five friends boosts the adolescent brain – and educational performance<

Barbara Jacquelyn Sahakian, University of Cambridge; Christelle Langley, University of Cambridge; Chun Shen, Fudan University, and Jianfeng Feng, Fudan University

As most parents of teenagers are acutely aware, there comes a time when children start prioritising their friends over their parents. While young children rely on their parents for social interactions and influences, there’s a notable switch during adolescence, where the influence from peers and friends becomes more important.

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