Jan. 6, 2025 /Mpelembe Media/ — This white paper by McCrindle Research profiles Generation Alpha (born 2010-2024), highlighting their characteristics as the largest generation in history, shaped by ubiquitous technology from birth. The authors, leading social researchers, explore Alpha’s influence on consumer trends, education, and the future of work, predicting longer lifespans, later career starts, and a greater focus on wellbeing. Continue reading
Business leaders today face greater workplace challenges than ever before, balancing the disparate needs of multiple generations in the workforce while engaging in a cultural power war often that pits them against employees. In-depth research, published today by communications firm Peppercomm in its latest whitepaper, No Joke, reveals that there are significant gaps between what workers and leaders want, which are exacerbated by generational differences. The study further concluded that humor can be used to better connect teams, break down silos and drive more effective engagement. Continue reading