Simon Chadwick, SKEMA Business School and Chris Toronyi, Loughborough University
When the Africa Cup of Nations begins on January 13, the opening match between Guinea Bissau and the hosts, Ivory Coast, will be played at the Alassane Ouattara Stadium in Abidjan. The state-of-the-art venue is one of six stadiums being used during the football tournament.
Simon Chadwick, SKEMA Business School and Paul Widdop, University of Manchester
After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa men’s World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also reached its conclusion – the battle for “soft power”.