Dr Glitter, a company that has developed edible nutrient crystals using patent-pending ActivCrystal™ Technology, has launched its product at Urban Outfitters. These crystals deliver vitamins, minerals, and probiotics in a colourful, sparkly, and tasteless format, designed to be sprinkled on food. The article highlights this innovation as a “world-first” and positions it as a fun, health-conscious product for Gen Z consumers. The partnership with Urban Outfitters is seen as a strategic move to reach the US market and beyond, reflecting a broader trend towards natural and preventative health solutions. Read more