The European Union’s Taste the Difference campaign—led by its beneficiaries, Unione Italiana Vini (UIV) and PRODECA, Promotora dels Aliments Catalans—is set to launch a dynamic series of events in both Chicago and New York City from May 19 to 22. Aimed at increasing the competitiveness of high-quality European wines from Italy and Spain (PDO and PGI), the campaign seeks to raise awareness and enhance perceived quality among trade and media professionals. Continue reading