The Zero-Click Shockwave: Reddit Loses Millions in Search Traffic as Google AI Takes Over

Sun, Nov 01 2026 /Mpelembe Media/ — Despite reporting a 53% surge in quarterly revenue to $895 million, Reddit suffered a dramatic market sell-off as its stock fell 29% in a single day to close at $91.73 on October 30, extending a two-week decline to 44%. Investor confidence took a hit due to slowing user growth coupled with a severe contraction in referral traffic from Google. During the company’s earnings call, Reddit CEO Steve Huffman explained that Google’s AI Mode and AI Overviews have ceased driving meaningful web traffic, causing Reddit to lose over one million weekly referrals in October alone. Continue reading →