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/Music/ — Now That’s What I Call Music (NOW) is a compilation series of popular music released in the United Kingdom since 1983. The series is known for its eclectic mix of genres, including pop, rock, dance, and R&B. NOW has been a popular source of music for young people in the UK for many years, and it has played a significant role in British pop culture.
The Origins of NOW
The idea for NOW was conceived by Virgin Records executive Simon Draper in 1982. Draper was inspired by the success of a similar series in the US called “K-Tel Records.” Draper believed that there was a market for a compilation series that featured the biggest hits of the day.
The first NOW album was released in 1983 and was an instant success. It sold over 1 million copies in the UK and topped the charts for 30 weeks. The album’s success was due in part to its strong tracklisting, which featured hits from artists such as Culture Club, Duran Duran, and Michael Jackson.
NOW’s Influence on British Pop Culture
NOW has had a significant impact on British pop culture for many years. The series has helped to launch the careers of many successful artists, including Oasis, Blur, and Spice Girls. NOW has also been a major force in the development of British dance music.
The series has been praised for its ability to capture the zeitgeist of British music. NOW albums have always been a reflection of the current musical landscape, and they have helped to define the sound of British pop music for many years.
NOW in the 21st Century
NOW is still a popular series today. The latest album, NOW 113, was released in 2023. NOW has also expanded into other areas, such as television and DVD.
The series is still significant in British pop culture because it continues to provide a snapshot of the current musical landscape. NOW is a valuable resource for anyone who wants to stay up-to-date on the latest music trends.
Here are some of the reasons why NOW is still significant in British pop culture:
Libby Damjanovic, Lund University
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