Bata, one of the world’s leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: “Make Your Way.” This milestone marks a celebration of Bata’s rich heritage, and an exciting evolution aimed at positioning the brand as one of the top choices worldwide. Continue reading
Tag Archives: Brand
NIVEA & PFLAG National Unveil ‘Proud In Your Skin’: Elevating LGBTQ+ Voices, Empowering Allies, and Building Community Through the Power of Storytelling
NIVEA, a Beiersdorf brand and the world’s #1 skin care brand,* is embarking on an inspiring journey with the launch of its, “Proud In Your Skin,” campaign. Continue reading
Newsweek and BrandSpark International announce the 2024, 100% consumer-voted Most Trusted consumer product, retail, and services brands in the UK as voted by UK shoppers
Market research and consulting firm BrandSpark International, in partnership with iconic media brand Newsweek, has released its 2nd edition with the 2024 list of the Most Trusted brands in the UK, as 100% voted on by UK Shoppers. The winning brands were determined in the BrandSpark International UK Trust Study through a consumer survey, aggregating the opinions of 13,823 recent category shoppers who provided 86,736 top-of-mind unaided responses on which brands they trust most. BrandSpark has been measuring trust for 11 years, with robust studies in the United States and Canada. Continue reading
LG AMPLIFIES ‘LIFE’S GOOD’ MESSAGE WITH INSPIRING BRAND FILM TO CHAMPION OPTIMISM
LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. Continue reading
FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”
FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading
JULIA GARNER AND SIMONE ASHLEY JOIN GEORGE CLOONEY FOR THE FIRST TIME IN NESPRESSO’S NEW VERTUO TV ADVERT TO SHOWCASE THE PLAYFUL SIDE OF COFFEE
Nespresso’s global brand ambassador George Clooney has been joined by Julia Garner and Simone Ashley in Nespresso’s latest TV advert ‘The Bet’. The superstars highlight the breadth of flavours and styles in Nespresso’s Vertuo range, as George Clooney and Julia Garner jovially compete against each other to guess coffee style choices. Continue reading
LifeLock Offers Up to $3 Million in Identity Theft Coverage and Expanded Social Media Monitoring and Lock and Freeze Center Features
Tech downturn slashes billions from value of world’s top brands
Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading
Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands
Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading
On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride
From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading