Tag Archives: Marketing

29Dec/25

Google Cloud Launches New Partner Network Focused on Customer Outcomes and AI-Driven Automation

December 29, 2025Business.google, Artificial intelligence, Customer experience, Customer relationship management, Customer success, First-Party Data Activation, Google Cloud Platform, Google Workspace, Marketing, Selectadmin

Dec. 29, 2025 /Mpelembe Media/ — The Google Cloud Partner Network is a revamped initiative launching in early 2026 to transform how the company collaborates with its global partners. This new framework shifts the focus away from traditional administrative requirements toward real-world customer outcomes and measurable technical impact. The program is built upon three central pillars: simplicity, outcomes, and automation, which collectively aim to reduce manual reporting through AI-driven tracking. Significant updates include a transition to a three-tier ranking system—featuring a prestigious new Diamond tier—and a competency model that rewards deep technical expertise. Partners will have a six-month transition period to adapt to these changes, which are designed to prioritise high-quality service delivery and shared innovation. Ultimately, the network aims to foster more meaningful business results by streamlining how partner contributions are recognised and rewarded. Continue reading →

09May/25

Recession Product Launch Advantages

May 9, 2025EconomyBerk Talay, Business cycle, Competition, Koen Pauwels, Marketing, Recession, Steven H. Seggie, Unemploymentadmin

May 9, 2025 /Mpelembe Media/ — According to research featured in MIT Sloan Management Review, launching new products during an economic downturn can be a strategic advantage. The study found that products introduced during recessions often achieve better sales, market share, and longevity than those launched during prosperous times. Continue reading →

31Dec/24

How to avoid being trapped in a niche.

December 31, 2024BusinessBert Hellinger, Business models, Byron Katie, Creativity, Design, Ecological niche, Entrepreneurship, G'bye, Mark Silver, Market segmentation, Marketing, Niche, Niche market, Problem solving, Product management, Small businessadmin

Bang! Bang! Bang! The hammer comes down again and again, nailing those wooden planks in place. Finally, it’s done:
you’re trapped. No windows, and the only door nailed shut. Continue reading →

25Nov/24

af&co. & Carbonate Debut The Seventeenth Annual Hospitality Trends Report

November 25, 2024Food and DrinkBusiness process, Hospitality, Marketing, Public relationsadmin

af&co., one of the country’s top lifestyle/hospitality marketing and public relations firms, and Carbonate, a boutique creative agency that builds, reinvigorates, and grows brands and hospitality concepts, are excited to announce the release of their 2025 Hospitality Trends Report. Continue reading

21Sep/24

New Report Finds Triple Threat Facing Marketing Agencies, Including AI

September 21, 2024BusinessBusiness process, Digital marketing, Market research, Marketing, Marketing intelligenceadmin

Funnel (www.funnel.io), the marketing intelligence platform, and market insights company Ravn Research (ravnresearch.com) have today released a report on the state of global marketing department and agency relations. You can download the report here: page.funnel.io/access-agency-acceleration Continue reading

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

June 17, 2023MediaAdvertising, Bhutan Centre for Media and Democracy, HTTP cookie, Manitoba Provincial Road 272, Market economics), Marketing, Online advertising, Targeted advertisingadmin

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

June 12, 2023FinanceBrand, Brand management, Communication design, Market economics), Marketing, Microeconomicsadmin

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

12Jun/23

Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising

June 12, 2023InternetAdvertising, Digital marketing, Market economics), Marketing, Online advertising, Search engine marketing, Targeted advertisingadmin

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading

11May/23

Almost Half of UK Organisations Not Ready to Respond Quickly to Opportunities and Threats – New Research from Paragon DCX

May 11, 2023BusinessAdvertising, Articles, Contents, DCX, Digital transformation, Doublecortin, Information technology, Marketing, United Kingdomadmin

New research commissioned by leading digital transformation and marketing agency Paragon DCX has revealed that close to half of businesses in the UK (44%) are not creating a culture and technology environment which enables them to respond quickly to opportunities and threats. Continue reading

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

May 11, 2023MediaAdvertising, Communication design, Market economics), Marketing, Online advertising, Product design, Targeted advertisingadmin

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading