Dec. 03, 2025 /Mpelembe Media/ — This report from Boston Consulting Group (BCG) addresses the critical need for marketing leaders to rapidly adopt Agentic AI, characterizing the shift as a necessary race for competitive advantage. Unlike previous automation tools, these autonomous systems promise to fundamentally reconfigure the entire marketing workflow, enabling them to make decisions and learn across cycles. The primary benefit highlighted is the potential to triple marketing ROI, speed, and volume through extensive automation, spanning everything from generating market insights to personalizing customer actions at scale. To successfully implement this transformation, the marketer’s role must evolve from a specialist to an orchestrator in chief of intelligent agents, backed by robust data architecture and governance. BCG advises CMOs to abandon slow pilots in favor of a focused 9- to 12-month roadmap to achieve enterprise-level integration and define the next era of growth. Continue reading
03Dec/25
