Tag Archives: Marketing

31Mar/23

Xiaomi Presents its Customer Success Solutions with Xapads at the Game Developers Conference

March 31, 2023GamesArticles, Digital marketing, Internet, Marketing, Microeconomics, San Francisco, Smartphone, Smartphones, Xiaomi's Internationaladmin

Xiaomi’s International Internet Business Department (IIB), the global strategic internet business arm of the Chinese smartphone company, presented its customer success solutions for game developers in collaboration with Xapads, a leading digital marketing platform at the Game Developers Conference (GDC) in San Francisco last week. Both parties revealed their competitive advantages in boosting user growth, offering a brand new and one-stop solution package for game developers. Continue reading

10Mar/23

Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience

March 10, 2023UncategorizedAdvertising, Communication design, Digital marketing, Huawei, Marketing, Online advertising, Product design, Telecommunicationsadmin

Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading

17Feb/23

7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

February 17, 2023Food and Drink7 Up, Advertising, Brand management, Communication design, Market economics), Marketing, Microeconomics, Positioning, Product designadmin

Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading

09Feb/23

London Fashion Week – Digital Fashion Innovation

February 9, 2023FashionArticles, Augmented reality, Culture, Digital fashion, Digital media, Fashion, Fashion show, Marketing, New media, Reality, User interface techniques, Virtual realityadmin

By EFFEKT x FASHHACK

Digital fashion is having a significant impact on the traditional fashion industry. By creating clothing and accessories using pixels instead of fabric, digital fashion is blurring the lines between the physical and virtual worlds. Continue reading →

29Jan/23

Intuit Mailchimp Launches Campaign Manager and Webhooks

January 29, 2023BusinessAtlanta, Brand management, Credit Karma, Customer experience, Digital marketing, Email marketing, Intuit, Jon Fasoli, Kate Arora, Mailchimp, Market economics), Marketing, Marketing automation, Multichannel marketing, Online advertising, Personalized marketing, Tigrilla Gardenia, TikTok, Touchpointadmin

ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading →

18Jan/23

Tech downturn slashes billions from value of world’s top brands

January 18, 2023TechnologyAmazon, Brand, Brand Finance, Brand management, Brand valuation, Business, Identification, Marketing, Product managementadmin

Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading

18Jan/23

Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands

January 18, 2023TechnologyBrand, Brand Finance, Brand management, BSE SENSEX, Business, CNX Nifty, Economy of India, Infosys, Infosys Consulting, Marketing, Product managementadmin

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading

10Dec/22

Balenciaga’s controversial new campaign and the long history of ‘shockvertising’

December 10, 2022MediaAdvertising, Balenciaga, Benetton, Benetton Group, Brooke Shields, Calvin Klein, Carl W Jones, Clothing, Companies, Creative Commons, Demna Gvasalia, fox tv, French Connection, Gabriele Galimberti, Kim Kardashian, Marketing, Oliviero Toscani, Sex in advertising, Shock advertising, United Kingdom, United Statesadmin

Carl W Jones, University of Westminster

Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.

Continue reading →

01Dec/22

On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride

December 1, 2022TravelArticles, Brand, Market economics), Marketing, Peddler, Sustainability, United Kingdom, Vocoadmin

From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading

19Nov/22

Norton Encourages Online Shoppers to Stay Safe and Shop Smart This Holiday Season

November 19, 2022SecurityArticles, Buzzword, Christmas and holiday season, Christmas economics, Cyber Monday, E-commerce, Fraud, Human behavior, Identity theft, Marketing, Online shopping, Shoppingadmin

In advance of Cyber Monday, the busiest online shopping day of the year, Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), encourages holiday shoppers to take steps to protect themselves from online fraud and identity theft – at its peak during the holidays – to bring back the joy of gifting. Continue reading

Tag: Marketing