Olisae has watched his contemporaries fall into what he deems to be a “homogenous look and feel” in the way they present themselves as artists acting as billboards for other brands. “I’m an independent. That allows me to choose my own path. I don’t want to wear the same tired luxury labels like every other hip-hop or r&b artist out there. Why can’t I be my own brand, promote myself, and define luxury in my own way,” asks Olisae. “Dee comes from a place that sees no boundaries in expression. She understands my vision and together we are creating something that is me from start to finish.” Continue reading
Tag Archives: Marketing
Xiaomi Presents its Customer Success Solutions with Xapads at the Game Developers Conference
Xiaomi’s International Internet Business Department (IIB), the global strategic internet business arm of the Chinese smartphone company, presented its customer success solutions for game developers in collaboration with Xapads, a leading digital marketing platform at the Game Developers Conference (GDC) in San Francisco last week. Both parties revealed their competitive advantages in boosting user growth, offering a brand new and one-stop solution package for game developers. Continue reading
Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience
Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading
London Fashion Week – Digital Fashion Innovation
Digital fashion is having a significant impact on the traditional fashion industry. By creating clothing and accessories using pixels instead of fabric, digital fashion is blurring the lines between the physical and virtual worlds. Continue reading
Intuit Mailchimp Launches Campaign Manager and Webhooks
ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading
Tech downturn slashes billions from value of world’s top brands
Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading
Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands
Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading
Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Carl W Jones, University of Westminster
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.
On your bike! voco hotels launches world’s first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride
From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand’s sustainability ethos “step by step.” Continue reading
