Tag Archives: Online advertising

26Sep/24

U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News

Media, , ,

New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market. Continue reading

18Sep/24

IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

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IAB Europe and IAB have today announced the collaborative release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until the 1st of November 2024, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. They are designed to unlock the potential of this growing channel and help capture budgets traditionally allocated to linear TV and out-of-home (OOH). Continue reading

17Jun/23

TripleLift Announces New Audience Targeting Solution Powered By First Party Data

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TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading

12Jun/23

Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising

Internet, , , , , ,

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading

15May/23

Who funds Mpelembe.net?

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15 May 2023 /Business/ — Google has not disclosed the amount of money it has invested in Mpelembe.net. However, in 2019, Google announced that it would be investing $1 billion in sustainability initiatives over the next five years. It is possible that some of this money has been used to support Mpelembe.net. Continue reading →

13May/23

What exactly is musicLM?

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MusicLM is an experimental text-to-music model that can generate unique songs based on your ideas or descriptions. It is currently in beta and only available to a limited number of users. To get started, you can sign up for the waitlist on the Google AI Test Kitchen website. Once you are approved, you will be able to access MusicLM through the web, Android, or iOS. Continue reading →

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

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Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

10May/23

Google I/O

Developers, , , , , , , ,

Google I/O is the biggest tech event because it is a conference that showcases Google’s latest innovations and solutions for developers and users. The event is held every year and features keynotes, sessions, workshops, and community activities that cover a wide range of topics, including artificial intelligence, machine learning, cloud computing, and more. Google I/O is a great opportunity for developers to learn about the latest Google technologies and how to use them to build better apps and services. It is also a great opportunity for users to learn about the latest Google products and services and how they can use them to improve their lives. Continue reading →

28Apr/23

Google Reader Revenue Manager for Publishers includes Subscription and Paywall Service

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April 27, 2023 /Media/ — Google is offering to smooth the subscription process for publishers and readers by providing a platform that allows publishers to sell subscriptions directly to readers. This platform, called Google Reader Revenue Manager, will allow publishers to create and manage their own subscription plans, as well as collect payments from readers. Continue reading →

16Mar/23

Reminder: 2Gather: London

Innovation, , , , , , , , , , , ,
Here are the event details:
Date & time
Thu, Mar 16, 4:00 PM (GMT)Add to Google · Outlook · iCal · Yahoo
Address
Now Online Only – . ., .
Virtual event URL
About this event

*Note: Due to the continuing changes with the rail strike in and around London, we have made the decision to change the 2Gather: London event that will take place on March 16th to an all virtual event.*

For this special financial services and fintech event, we’re excited to have Bruno Aziza, Head of Data & Analytics, Google Cloud over from sunny California to lead conversations with customers sharing their stories about Google Cloud and the value it brings to their businesses.

Come to this virtual event to:

 

  • Ask questions of Bruno Aziza and key participants as they present a “fireside chat” on the challenges the financial services industry currently faces.
  • Participate in sessions with our partners.

 

See you there!

Questions?