Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading
Tag Archives: Product design
Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience
Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading