Category Archives: Media

26Sep/24

U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News

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New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market. Continue reading

18Sep/24

IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

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IAB Europe and IAB have today announced the collaborative release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until the 1st of November 2024, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. They are designed to unlock the potential of this growing channel and help capture budgets traditionally allocated to linear TV and out-of-home (OOH). Continue reading

03Sep/24

The Economist offers Espresso, its short-form, daily news app, free for students worldwide

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Today The Economist announces that Espresso, its short-form, daily news app, will now be available to over 400m students worldwide at no cost. With succinct global news updates and videos that cater to the evolving habits of younger, digital-first audiences, the Espresso app will be available to high school and university students aged 16 and older. To coincide with the new offer for students, Espresso now also features AI-powered, in-app translations in French, German, Mandarin and Spanish. Students will continue to receive an exclusive 50% discount on a subscription to the complete offerings of The Economist. Continue reading

09May/24

OpenAI’s content deal with the FT is an attempt to avoid more legal challenges – and an ‘AI data apocalypse’

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Mike Cook, King’s College London

OpenAI’s new “strategic partnership” and licensing agreement with the Financial Times (FT) follows similar deals between the US tech company and publishers such as Associated Press, German media giant Axel Springer and French newspaper Le Monde.

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09Mar/24

Video on Demand (VoD) Market worth $270.3 billion by 2028 – Exclusive Report by MarketsandMarkets™

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Future trends for the Video on Demand (VoD) market include sustained expansion propelled by globalisation, unique content creation, and subscription models. The landscape will be shaped by collaborations, technological breakthroughs, and personalisation; competition and innovation will be spurred by regulatory hurdles and the entry of new firms. Continue reading

06Jan/24

Four tips for a healthy news diet in 2024, from an expert in media psychology

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Sharon Coen, University of Salford

The start of the new year brings inevitable pressure to start fresh, with new hobbies, exercise regimes and healthy diets. But there is one diet you may not have thought of improving this year: your media and news consumption.

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04Oct/23

Cultural Anthropologist Debuts Essential Playbook for Transforming Culture in the Modern, Ever-Evolving Workplace

Media

The compelling new business book, The Open Culture Handbook: Five Questions to Drive Engagement and Innovation, from cultural anthropologist and management consultant Drew Jones, PhD, presents a tangible roadmap for fostering a natural company culture—places where humans can be human. It is available today from Amazon, Barnes & Noble, Amplify Publishing, and other major retailers. Continue reading