Category Archives: Media

17Nov/25

Monetizing Next-Gen News Formats and Experimentation

November 17, 2025Media.google, Business models, Digital display advertising, Digital media, Live streaming, New media, Paywall, Spotify, Twitch, User-generated content, Video game culture, Video hosting, YouTubeadmin

Nov. 17, 2025 /Mpelembe Media/ — The GNI Future Formats Accelerator 2025 focuses on “Supporting Long-Term Success” with a masterclass titled “From Reach to Revenue: Monetising Next-Gen News Formats.” A key section addresses the challenges and opportunities in monetising Gen Z audiences, highlighting their preference for trustworthy, flexible, and visually driven content, and their willingness to pay for news that aligns with their identity. The documents explore three primary monetisation methods: direct monetisation (including student discounts and tiered offerings like those from The Economist), on-platform monetisation (using platforms such as YouTube and Apple Podcasts), and sponsored content. Continue reading →

31Oct/25

The Near-Term Evolution of Video Buying

October 31, 2025Media.google, Analytics, Digital marketing, Harry Crane, Internet of things, Media buying, Online advertising, Smart TV, Television technology, TV advertising platform, United States, Video on demandadmin

Oct. 31, 2025 /Mpelembe Mdia/ — A June 2025 report commissioned by Google that examines the near-term evolution of video buying within media agencies. The report argues that the function of TV/Video buying is becoming increasingly complex, driven by evolving definitions of “TV,” the rise of digital and connected TV (CTV), and marketers’ growing demands for customisation, flexibility, and performance-based outcomes. Continue reading →

26Oct/25

BizClik’s October 2025 Sustainability Portfolio Release

October 26, 2025MediaChief sustainability officer, Environmentalism, IBM, PepsiCo, Schneider Electric, Sustainabilityadmin

This digital magazine focuses on timely insights for senior executives in sustainability, energy, climate tech, and ESG, highlighting the latest trends and best practices. Key content includes a cover feature interview with the Chief Sustainability Officer of Schneider Electric, articles on Radisson’s net-zero hotels, coverage of the Sustainability LIVE: Climate Week NYC event, and company spotlights on major corporations like IBM and PepsiCo. Continue reading

16May/25

Celestine Achi: Pioneering AI PR in Africa

May 16, 2025MediaArtificial intelligence, Celestine Achi, Computational neuroscience, Cybernetics, Data scienceadmin

This source, presented as a press release, focuses on Celestine Achi, described as a pioneer in AI communications in Africa. It highlights his work in reshaping Public Relations (PR) strategy through various educational tools and frameworks. The text details his initiatives, including a book titled “AI-Powered PR”, an interactive game, and the AI-PR Maturity Model™, all designed to equip professionals with the skills needed for an AI-driven media landscape. The article also introduces the TABS-D™ framework, a practical methodology for implementing AI in PR, and references a goal to train 100,000 African communicators in AI literacy by 2030. Ultimately, the source portrays Achi as a key figure driving African leadership in the application of AI within the communications sector. Continue reading

08May/25

Unleashing the Power of NotebookLM

May 8, 2025MediaAlphabet Inc., Aravind Srinavas, Artificial intelligence, Computational linguistics, Computational neuroscience, Deep learning, Google Drive, Google Search, NotebookLM, Question answering, STORM, Who is ChatGPTadmin

May 8, 2025 /Mpelembe Media/ — This ebook, created in partnership with Google Cloud, introduces and explains NotebookLM, an AI research and learning assistant developed by Google. It highlights NotebookLM’s capabilities in analysing user-provided sources like documents, videos, and web pages to provide accurate, contextually relevant answers and precise citations. Continue reading →

03May/25

Perfect storm of tech bros, foreign interference and disinformation is an urgent threat to press freedom

May 3, 2025MediaBrazil, China, Creative Commons, Deception, Disinformation, Disinformation attack, Donald Trump, Elon Musk, Fake news, Hungary, India, Internet manipulation and propaganda, Jair Bolsonaro, Jeff Bezos, Journalism, Lying, Mark Zuckerberg, Media manipulation, Misinformation, Moldova, Propaganda, Propaganda techniques, Robert Fico, RT, Russia, SHUTTERSTOCK, Slovakia, Tom Felle, Twitter, Ukraine, United Kingdom, United States, Viktor, VOICE OF AMERICAadmin

Tom Felle, University of Galway

Media freedom has long been essential to healthy democracy. It is the oxygen that fuels informed debate, exposes corruption and holds power to account. But around the world, that freedom is under sustained attack.

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06Jan/25

Google Vids: AI-Powered Video Communication

January 6, 2025Media.google, Alphabet Inc., Artificial intelligence, Digital marketing, Generative artificial intelligence, Google AI, Google Drive, Google Vids, Google Workspaceadmin

Jan. 6, 2025 /Mpelembe Media/ — Google Vids, a new AI-powered video creation tool integrated with Google Workspace, is highlighted as a solution to overcome communication challenges in today’s busy work environment. Continue reading →

02Jan/25

Patricia Green Rodgers transforms the pain of abandoning her artistic dream into a powerful force for social good.

January 2, 2025MediaAngélique Kidjo, Fon people, Paris, Patricia Green Rodgers, Pittsburgh, Rodgers, United Kingdom, United States, Yvonne Thompsonadmin

Jan. 1, 2025 /Mpelembe Media/ — Patricia Green Rodgers’ article details her journey from aspiring artist to social entrepreneur, highlighting the pivotal role her artistic background played in shaping her career and her focus on empowering women. Here’s a summary of the key takeaways: Continue reading →

01Jan/25

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

January 1, 2025Media.google, Advertising, Consumer behaviour, Creative analytics, Digital marketing, Market segmentation, Online advertising, PRINCETON, Shopify, Targeted advertising, Udayan Bose, Visitor Recapture Rateadmin

PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading →

26Dec/24

What does the X exodus to Bluesky mean for journalism

December 26, 2024MediaBluesky, Craig Robertson, Creative Commons, Donald Trump, Elon Musk, Facebook, Frederic, Mastodon, Social media, Social networking services, Social software, Threads, Tweet, Twitter, Twitter under Elon Musk, United Kingdom, United Statesadmin

Craig Robertson, University of Oxford

When Elon Musk took over Twitter and changed its name to X, many users vowed to move to another platform. First was talk of a shift to Mastodon that never seemed to catch on. Then Meta tried to make Threads appealing by linking the app to Instagram – but this hasn’t had much cut-through either.

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