Category Archives: Sports

21Oct/24

SHAPING THE FUTURE OF TRAINING – LES MILLS AND ADIDAS STAGE ‘FITNESS RAVE’ IN BERLIN FOR NEXT GEN ATHLETES

Les Mills and adidas joined forces to showcase their shared vision for the future of fitness at LES MILLS LIVE BERLIN – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’. Continue reading

04Sep/24

MGM RESORTS & BETMGM TO INCREASE RESPONSIBLE GAMING MESSAGING AT NFL STADIUMS DURING UPCOMING SEASON

MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) and BetMGM announced today that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League (NFL) stadiums for the second year, with increased exposure for GameSense®, GameSense is an industry- Continue reading

26Aug/24

FAN REVEALS HUMAN MOBILE DEVICES AS GLOBAL PARTNER OF FC BARCELONA

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal. Continue reading

28Jul/24

BAT’S GLOBAL PARTNERS, TOMORROWLAND AND THE McLAREN FORMULA 1 TEAM, UNITE TO BRING THE WORLDS OF MUSIC AND MOTORSPORT TOGETHER

For a third year, the worlds of speed and sound collide as two of BAT’s global partners – the McLaren F1 Team and Tomorrowland, the world’s most iconic electronic dance festival – come together. In celebration of the festival’s 20th anniversary, the Tomorrowland logo will adorn the McLaren F1 race cars at the Belgium Grand Prix, the homeland of the festival. Read more

03Jun/24

GATORADE® JOINS FORCES WITH INSPIRATIONAL FOOTBALL ICONS TO BOOST CONFIDENCE OF YOUNG FEMALE ATHLETES

Gatorade, the world’s leading hydration beverage, has brought global footballing icons to Gatorade’s Girls’ 5v5 Finals at the UEFA Women’s Champions League Final in Bilbao, to tackle the issue that 40%* of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. Each legend shared their motivational tips to inspire girls from across the world to kick down confidence barriers to play football. Read more

19May/24

Why is Arsenal football Club relevant?

19, 2024 /sports/ —

Gooners, the nickname for Arsenal Football Club fans, relate to the club in a passionate and multifaceted way:

11Feb/24

conspiracy theories are the result of two sets of hardcore fans colliding

Melissa Avdeeff, University of Stirling

At Super Bowl LVIII, Taylor Swift will appear on the field at Allegiant Stadium after her boyfriend Travis Kelce’s team, the Kansas City Chiefs, wins the game. But she won’t be performing. Swift’s appearance will be a Pentagon-backed psy-op to turn the rigged game into a calculated political endorsement, to secure the 2024 presidential election for Joe Biden.

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22Jan/24

Meet Legend and Glory with TECNO: 1000 Luminous Drones Enchant The Opening Ceremony Day of the 34th AFCON

On January 13, the 34th African Cup of Nations (AFCON) kicked off with a spectacular opening ceremony in Abidjan, Côte d’Ivoire. TECNO, the official sponsor of the 34th AFCON, made history with its stunning display of technology and art, featuring a first-ever choreographed show of 1,000 luminous drones in the African continent. Continue reading