Urban Outfitters is flipping the script on holiday stress with its multi-channel Happy LOLidays campaign—designed to relieve seasonal woes with fun, captivating energy and UO’s fresh twist on holiday traditions. Engaging consumers across a range of touchpoints Urban Outfitters positions itself as the ultimate destination for affordable gifting, featuring a festive assortment of items. Continue reading
FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading
Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading
ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading
Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading
Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading
Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading