Tag Archives: Brand management

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

June 12, 2023FinanceBrand, Brand management, Communication design, Market economics), Marketing, Microeconomicsadmin

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

17Feb/23

7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

February 17, 2023Food and Drink7 Up, Advertising, Brand management, Communication design, Market economics), Marketing, Microeconomics, Positioning, Product designadmin

Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading

29Jan/23

Intuit Mailchimp Launches Campaign Manager and Webhooks

January 29, 2023BusinessAtlanta, Brand management, Credit Karma, Customer experience, Digital marketing, Email marketing, Intuit, Jon Fasoli, Kate Arora, Mailchimp, Market economics), Marketing, Marketing automation, Multichannel marketing, Online advertising, Personalized marketing, Tigrilla Gardenia, TikTok, Touchpointadmin

ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading →

18Jan/23

Tech downturn slashes billions from value of world’s top brands

January 18, 2023TechnologyAmazon, Brand, Brand Finance, Brand management, Brand valuation, Business, Identification, Marketing, Product managementadmin

Amazon has reclaimed top spot as the world’s most valuable brand despite its brand value falling 15% from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance. Continue reading

18Jan/23

Infosys Ranked in the Top 3 IT Services Brands in the World; Among the Top 150 Most Valued Brands

January 18, 2023TechnologyBrand, Brand Finance, Brand management, BSE SENSEX, Business, CNX Nifty, Economy of India, Infosys, Infosys Consulting, Marketing, Product managementadmin

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been recognized as the top 3 most valuable IT services brands globally, according to Brand Finance, the world’s leading brand valuation firm, in its Brand Finance Global 500 2023 report. Continuously accelerating brand growth, marked by 84% increase in its brand value since 2020, Infosys is now among the top 150 most valuable brands in the world. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

Tag: Brand management