Tag Archives: Robot

25Dec/24

Roborock makes history with out-of-this-world video campaign

Adcetera, a Houston-based digital marketing agency, announces the launch of a historic video campaign in partnership with Roborock, one of the world’s leading robot vacuum brands. The campaign, centered around the theme “Beyond Limits,” culminated in the Roborock S8 MaxV Ultra being launched 120,000 feet above the Earth, making it the first robot vacuum in space. Continue reading

02Mar/23

AI could make more work for us, instead of simplifying our lives

Barbara Ribeiro, University of Manchester

There’s a common perception that artificial intelligence (AI) will help streamline our work. There are even fears that it could wipe out the need for some jobs altogether.

But in a study of science laboratories I carried out with three colleagues at the University of Manchester, the introduction of automated processes that aim to simplify work — and free people’s time — can also make that work more complex, generating new tasks that many workers might perceive as mundane.

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