OverDrive announced today at the London Book Fair that more than 400,000 digital ebook and audiobook titles are now available in the “OverDrive Max” access model. Available in OverDrive Marketplace, the world’s largest catalog for school and library digital book sales, OverDrive Max was specifically designed to provide greater flexibility and value for library budgets to meet the increased demand for digital books. It is quickly becoming the fastest growing sales model for authors and publishers seeking to maximize their revenue from institutional buyers. Continue reading
Category Archives: Media
The future of AI-powered disinformation
April 17, 2023 /MEDIA/ — The future of AI-powered disinformation is a concerning one. As AI technology continues to develop, it will become increasingly easy to create and spread false or misleading information. This could have a devastating impact on our society, as it could erode trust in institutions, undermine democracy, and lead to violence.
There are a number of ways in which AI could be used to spread disinformation. For example, AI could be used to create fake news articles, social media posts, and videos that are designed to look like they are from legitimate sources. AI could also be used to target people with personalized disinformation, based on their interests and beliefs.
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Top articles from businesswire news
Here are some popular articles from each Business Wire current news for Consumer, Entertainment, Education, Health, Public Policy/Government, Technology, Communications, Professional Services, Sports Continue reading
PR NEWSWIRE’S PREMIUM CONTENT SERVICES BRAND, MULTIVU, KICKS OFF NEW YEAR WITH EXPANDED DIGITAL SOLUTIONS AND STRATEGIC NEW HIRES
Comscore Releases the Ranking for Gambling & Lotteries in Social Media for the UK
Comscore, Inc. (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the ranking of top social properties by engagement for the Gambling & Lotteries category in the UK based on January 2023 data. Continue reading
Superbrands UK list of the most iconic brands in the country
Consumers’ changing lifestyle and behaviour have been reflected in the iconic brands that have achieved 2023 Consumer Superbrand Status, with Rolex showing it can stand the test of time, alongside Lego, Samsung and Mastercard. Continue reading
Unlike with academics and reporters, you can’t check when ChatGPT’s telling the truth
Blayne Haggart, Brock University
Of all the reactions elicited by ChatGPT, the chatbot from the American for-profit company OpenAI that produces grammatically correct responses to natural-language queries, few have matched those of educators and academics.
Media-Influencer partnerships are a win-win. Here are 5 ways to get started.
Jessica Vomiero, Jan 19 —
News outlets and traditional media publishers have long viewed the growing volume of social influencers as direct competition for their audience’s attention and loyalty. In Cision’s 2022 State of the Media Report, 14% of journalists told us that instances of influencers bypassing traditional media were one of their biggest challenges of the year. Continue reading
The online ‘hierarchy of credibility’ that fuels influencers like Andrew Tate
Paul TJ French, Liverpool John Moores University
The arrest of influencer Andrew Tate in Romania on charges of sex trafficking and sexual abuse will do little to deter his supporters. For some time now, those outside his sphere of influence have looked on bemused as to how he appears to have accumulated so much power over young people.
Balenciaga’s controversial new campaign and the long history of ‘shockvertising’
Carl W Jones, University of Westminster
Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.