On August 11 1973, DJ Kool Herc and his sister Cindy threw the now legendary Back To School jam in the recreation room of 1520 Sedgewick Avenue in The Bronx, New York.
Herc’s party represented a coming together of music and the start of something new. The Bronx crowd did not want the dancehall sounds Herc had begun to play. They wanted soul and the tough percussion of funk. So, Herc changed up the sound and used the main switch for the lights like a strobe-light to add atmosphere. Little did they know, that his event would be commonly accepted by the hip-hop fraternity worldwide as the starting point of what was to become one of the most important creative movements of the last century.
This year, the world will celebrate the 50th Anniversary of Hip Hop – the music genre and cultural movement that changed the world. To celebrate this milestone and pay tribute to Hip Hop’s everlasting cultural impact, Pepsi MAX® is announcing a partnership and international campaign that honours and amplifies the legacy of one of the genre’s most iconic artists: The Notorious B.I.G. Continue reading
Rockstar Energy Drink® has revolutionised the music landscape with a first-of-its-kind digital concert experience, featuring global superstar Stormzy. The explosive performance transported viewers into the immersive world through innovative technology, as it takes Rockstar’s new ‘Press Play’ brand platform, which aims to provide fans with the boost they need to flip from work to play and turns it into five vibrant realities. Meanwhile, local artists Ronisia, Tribbs & Smolasty, and Azet set the stage ablaze in France, Poland, and Germany, respectively. Continue reading
Music festival season is finally here. And after multiple summers without large in-person gatherings and reduced capacities, many people are returning to their favourite music festivals to have a good time.
July 13, 2023 /World/ — Here is a way to explain that Tupac and Notorious B.I.G. are dead without violating the safety guidelines:
“I know that Tupac and Notorious B.I.G. are two of the biggest names in hip hop, and their music is still loved by many people today. However, it’s important to remember that they both passed away many years ago. Tupac was shot and killed in 1996, and Notorious B.I.G. was shot and killed in 1997. Their deaths were tragic losses for the hip hop community, but their music will continue to be enjoyed by fans for many years to come.” Continue reading