PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading
Film USA, the association of U.S. Film Commissions, is excited to announce its highly anticipated return to the FOCUS Locations Show (December 10–11, 2024 at London’s Business Design Centre). As the ultimate gathering for global content creators in film, TV, advertising, and gaming, FOCUS provides a unique opportunity to explore the exceptional locations and resources available across the United States. Meet U.S. Film Commissions representing the diverse landscapes, incentives, and world-class facilities that make the U.S. one of the most sought-after destinations for productions of all scales. Continue reading
IAB Europe and IAB have today announced the collaborative release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until the 1st of November 2024, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. They are designed to unlock the potential of this growing channel and help capture budgets traditionally allocated to linear TV and out-of-home (OOH). Continue reading
S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has partnered with The World Literacy Foundation, a global non-profit organization that provides access to literacy education, to launch an innovative learning tool: The Literacy Pen. Continue reading
TCL, a global leader in display technology across smartphones, tablets, and connected devices, today, launches the ‘NXT Eye Opener’ social media campaign in observation of World Sight Day. Celebrating the theme #LoveYourEyes, this campaign is part of TCL’s broader initiative to promote eye health, emphasizing the unique NXTPAPER technology in a world increasingly dependent on digital screens. Continue reading
Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading
Linda Yaccarino is a media executive who has spent the past 12 years at NBCUniversal, where she most recently served as chairman of global advertising and partnerships. She is widely respected in the advertising industry for her ability to build relationships with brands and create innovative marketing campaigns. In 2021, she was named by AdAge as one of the most powerful women in media. Continue reading
New research commissioned by leading digital transformation and marketing agency Paragon DCX has revealed that close to half of businesses in the UK (44%) are not creating a culture and technology environment which enables them to respond quickly to opportunities and threats. Continue reading