Metaverse discussions about creating virtual worlds consume the plans of many fashion, automotive and retail brands. However, the human side of consumer activities in the metaverse have not been a significant part of the dialogue. A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that 80% of people feel more included in the metaverse than in real life. Consumers are now looking to the metaverse to fill three core aspects of life—inspiration, individuality and inclusion. Continue reading
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OPINION: Europe classifying gas and nuclear power as green is greenwashing
Esther Bollendorff and Olivier Vardakoulias are policy experts with Climate Action Network (CAN) Europe.
Earlier this week, the European Parliament adopted the Delegated Act on Taxonomy classifying fossil gas and nuclear as “green” activities for private investors.
This highly controversial act developed by the European Commission, pushed by French President Emmanuel Macron, and supported in early stages by German Chancellor Olaf Scholz illustrates how politics can overrule science.
OPINION: Food crisis promises a global wave of unrest
Andrew Firmin is editor-in-chief at CIVICUS, the global civil society alliance, and one of the lead authors of the 2022 State of Civil Society Report.
For the past couple of weeks, mass protests have brought the South American nation of Ecuador to a standstill.
How Star Wars’ Jedi were inspired by the Knights Templar
Patrick Masters, University of Portsmouth
Star Wars is once again in the spotlight and pulling on nostalgic heartstrings in the new Disney+ limited series Obi-Wan Kenobi, starring Ewan McGregor and Hayden Christensen. The series follows members of the knightly order of Jedi as they are persecuted across the galaxy. What many might not know is the idea of the Jedi was heavily influenced by the real history of the Knights Templar.
Boris Johnson: a terminal case of hubris syndrome
As Boris Johnson barricades himself in Number 10, apparently unwilling or unable to listen to the advice of close party colleagues who are calling on him to resign, how can we understand this bizarre melodrama?
As I watched Johnson’s appearance in front of the House of Commons Liaison Committee on the afternoon before his showdown with key members of his cabinet, I couldn’t help but wonder if there was a deeper malady at play. It was as if an existential disconnect had settled across the comfortingly boring committee room.
Higgs boson: ten years after its discovery, why this particle could unlock new physics beyond the standard model
Martin Bauer, Durham University and Stephen Jones, Durham University
Ten years ago, scientists announced the discovery of the Higgs boson, which helps explain why elementary particles (the smallest building blocks of nature) have mass. For particle physicists, this was the end of a decades-long and hugely difficult journey – and arguably the most important result in the history of the field. But this end also marked the beginning of a new era of experimental physics.
Formula for peak performance and staying power of family businesses revealed: Global report
Successful family businesses have common characteristics that drive their performance and continuity from one generation to the next, finds a new global report by KPMG Enterprise and the STEP Project Global Consortium. According to the report, three key characteristics help to sustain their success: a strong entrepreneurial orientation across the generations; family connection and attachment to the business; and ambitious next-generation leadership. Continue reading
Oracle Becomes First Hyperscaler to Open a Cloud Region in Mexico
Oracle today announced the opening of the first Oracle Cloud Infrastructure (OCI) region in Mexico, becoming the first major cloud provider to establish a dedicated cloud region in the country. The new region in the state of Querétaro will give Oracle’s Mexico-based customers, partners, and developers access to a wide range of cloud services with built-in security, disaster recovery, and industry-leading price-performance. Continue reading
First Mode to combine with Anglo American’s nuGen™ to accelerate decarbonization across mining and heavy industry
Building on their recent joint success introducing the world’s largest zero-emission haul truck, creative engineering company First Mode and Anglo American have agreed to combine First Mode and Anglo American’s nuGen™ Zero Emissions Haulage Solution (“ZEHS”) under the First Mode name to accelerate the further development and commercialization of nuGen™ ZEHS. Continue reading
“UGLY FOR A REASON”: BIRKENSTOCK LAUNCHES ITS FIRST GLOBAL PAID CONTENT CAMPAIGN ON NYTIMES.COM
“Ugly for a Reason” – with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-part video documentary that shines a light on the human foot, raising the awareness of consumers all around the world on the importance of foot health and the role footwear plays to maintain it. The purpose-driven campaign is in the tradition of the lectures in which master shoemaker Konrad Birkenstock educated his peers in Germany and parts of Europe in the 1920s about diseases of the foot related to wrong footwear and the means to alleviate them – a tradition that was later to be continued by his son Carl Birkenstock and his grandson Karl. Continue reading