Tag Archives: Communication design

17Jan/24

Newsweek and BrandSpark International announce the 2024, 100% consumer-voted Most Trusted consumer product, retail, and services brands in the UK as voted by UK shoppers

January 17, 2024LifestyleBrand, BrandSpark International, Canada, Communication design, Graphic design, Market research, Product management, Shoppers Drug Mart, United Kingdom, United Statesadmin

Market research and consulting firm BrandSpark International, in partnership with iconic media brand Newsweek, has released its 2nd edition with the 2024 list of the Most Trusted brands in the UK, as 100% voted on by UK Shoppers. The winning brands were determined in the BrandSpark International UK Trust Study through a consumer survey, aggregating the opinions of 13,823 recent category shoppers who provided 86,736 top-of-mind unaided responses on which brands they trust most. BrandSpark has been measuring trust for 11 years, with robust studies in the United States and Canada. Continue reading

12Jun/23

FINN PARTNERS INTRODUCES “THE FINN PURPOSE ALIGNMENT INDEX”

June 12, 2023FinanceBrand, Brand management, Communication design, Market economics), Marketing, Microeconomicsadmin

FINN Partners, a leading global integrated marketing and communications agency, today announced the launch of “The FINN Purpose Alignment Index” – a proprietary research product designed to quantify the influence of a company’s or brand’s purpose-related commitments and efforts on consumer buying decisions. Continue reading

13May/23

Who is Linda Yaccarino? Here is what we know

May 13, 2023MediaAdvertising, Communication design, Companies, Elon Musk, Linda Yaccarino, NBCUniversal, Operating systems, Social media, Software, South of Market, San Francisco, Text messaging, Turner Broadcasting System Inc., Twitter, Yaccarinoadmin

Linda Yaccarino is a media executive who has spent the past 12 years at NBCUniversal, where she most recently served as chairman of global advertising and partnerships. She is widely respected in the advertising industry for her ability to build relationships with brands and create innovative marketing campaigns. In 2021, she was named by AdAge as one of the most powerful women in media. Continue reading →

11May/23

Despite knowing that advertising identifiers are being phased out, advertisers’ awareness of cookieless technologies remains low according to global survey

May 11, 2023MediaAdvertising, Communication design, Market economics), Marketing, Online advertising, Product design, Targeted advertisingadmin

Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers. Continue reading

10Mar/23

Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience

March 10, 2023UncategorizedAdvertising, Communication design, Digital marketing, Huawei, Marketing, Online advertising, Product design, Telecommunicationsadmin

Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading

17Feb/23

7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

February 17, 2023Food and Drink7 Up, Advertising, Brand management, Communication design, Market economics), Marketing, Microeconomics, Positioning, Product designadmin

Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading

31Oct/22

AVATR, Your Emotional Intelligent Companion

October 31, 2022InnovationBrand, Communication design, Customer experience, Graphic design, Market economics), Marketing, Microeconomics, Product managementadmin

AVATR Technology has launched its first product, AVATR 11, and revealed a co-branded limited-edition model, AVATR 011. Configurations and customer benefits of the whole series were announced. Meanwhile, the first batch of Experience Centers and Experience Spaces in 10 cities are ready to welcome all customers. Continue reading

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

August 23, 2022InnovationBrand, Brand management, Brazil, Communication design, Deezer, France, Germany, Market economics), Marketing, Microeconomics, Positioning, Product management, Repositioningadmin

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

Tag: Communication design