Tag Archives: Digital marketing

Google Vids: AI-Powered Video Communication

January 6, 2025Media.google, Alphabet Inc., Artificial intelligence, Digital marketing, Generative artificial intelligence, Google AI, Google Drive, Google Vids, Google Workspaceadmin

Jan. 6, 2025 /Mpelembe Media/ — Google Vids, a new AI-powered video creation tool integrated with Google Workspace, is highlighted as a solution to overcome communication challenges in today’s busy work environment. Continue reading →

01Jan/25

Experimentation with Google Ads Has Never Been Easier: Why Experimentation Is Essential Today, Tomorrow, and Forever

January 1, 2025Media.google, Advertising, Consumer behaviour, Creative analytics, Digital marketing, Market segmentation, Online advertising, PRINCETON, Shopify, Targeted advertising, Udayan Bose, Visitor Recapture Rateadmin

PRINCETON, N.J., Dec. 20, 2024 /PRNewswire/ — LXRInsights by NetElixir is making experimentation with Google Ads simpler, faster, and more effective. As e-commerce brands grapple with rising ad costs and unpredictable consumer behavior, scalable strategies to unlock incremental revenue and add directly to their top line have become essential. Continue reading →

06Dec/24

Metricool Launches Bluesky Social Integration: A New Era for Decentralized Community Building

December 6, 2024InternetAT Protocol, Bluesky, Digital marketing, Elon Musk, Social media, Social networking services, Social networks, Social software, SocialBee, Twitter, Twitter under Elon Muskadmin

Metricool, a global social media management platform, is taking social media strategy to the next level with the launch of its Bluesky Social integration. Free and Premium Metricool users can now schedule, manage and auto-publish “skeets” – Bluesky’s signature posts – alongside other social platforms, creating a centralized hub for community engagement. Continue reading

21Sep/24

New Report Finds Triple Threat Facing Marketing Agencies, Including AI

September 21, 2024BusinessBusiness process, Digital marketing, Market research, Marketing, Marketing intelligenceadmin

Funnel (www.funnel.io), the marketing intelligence platform, and market insights company Ravn Research (ravnresearch.com) have today released a report on the state of global marketing department and agency relations. You can download the report here: page.funnel.io/access-agency-acceleration Continue reading

12Jun/23

Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords for Programmatic Advertising

June 12, 2023InternetAdvertising, Digital marketing, Market economics), Marketing, Online advertising, Search engine marketing, Targeted advertisingadmin

Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the market, Dstillery’s Custom Search Lookalikes uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way. For the first time, brands and their agencies will be able to integrate their programmatic ad campaigns with search engine marketing by leveraging the keywords that drive performance. Continue reading

31Mar/23

Xiaomi Presents its Customer Success Solutions with Xapads at the Game Developers Conference

March 31, 2023GamesArticles, Digital marketing, Internet, Marketing, Microeconomics, San Francisco, Smartphone, Smartphones, Xiaomi's Internationaladmin

Xiaomi’s International Internet Business Department (IIB), the global strategic internet business arm of the Chinese smartphone company, presented its customer success solutions for game developers in collaboration with Xapads, a leading digital marketing platform at the Game Developers Conference (GDC) in San Francisco last week. Both parties revealed their competitive advantages in boosting user growth, offering a brand new and one-stop solution package for game developers. Continue reading

10Mar/23

Petal Ads gives back this Ramadan so every business can enjoy a superior ad experience

March 10, 2023UncategorizedAdvertising, Communication design, Digital marketing, Huawei, Marketing, Online advertising, Product design, Telecommunicationsadmin

Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading

29Jan/23

Intuit Mailchimp Launches Campaign Manager and Webhooks

January 29, 2023BusinessAtlanta, Brand management, Credit Karma, Customer experience, Digital marketing, Email marketing, Intuit, Jon Fasoli, Kate Arora, Mailchimp, Market economics), Marketing, Marketing automation, Multichannel marketing, Online advertising, Personalized marketing, Tigrilla Gardenia, TikTok, Touchpointadmin

ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading →

17Nov/22

The ads are watching you

November 17, 2022SecurityADTECH, Advertising, Belfast, Bermuda, Digital marketing, Facial recognition system, France, Glasgow, Internet privacy, Japan, Ji, London, Manchester, Market economics), Marketing, National security, Online advertising, Peter, Samsung Electronics, Samuel Woodhams Digital, Security, Surveillance, Targeted advertising, Thomson Reuters Foundation, Tokyo, United Statesadmin

By Samuel Woodhams | Digital rights researcher and journalist

Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.”
Continue reading →

Tag: Digital marketing