April 27, 2023 /Media/ — Google is offering to smooth the subscription process for publishers and readers by providing a platform that allows publishers to sell subscriptions directly to readers. This platform, called Google Reader Revenue Manager, will allow publishers to create and manage their own subscription plans, as well as collect payments from readers. Continue reading
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| About this event
*Note: Due to the continuing changes with the rail strike in and around London, we have made the decision to change the 2Gather: London event that will take place on March 16th to an all virtual event.* For this special financial services and fintech event, we’re excited to have Bruno Aziza, Head of Data & Analytics, Google Cloud over from sunny California to lead conversations with customers sharing their stories about Google Cloud and the value it brings to their businesses. Come to this virtual event to:
See you there! Questions?
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Petal Ads, formerly known as HUAWEI Ads, a leading advertising platform by Huawei, one of the world’s largest technology providers, has introduced an exclusive Ramadan Ad Campaign bundle designed to help businesses and brands in reaching a highly targeted audience throughout the holy month. Petal Ads is a fast-growing and industry-leading mobile ad platform for publishers, advertisers and marketers who want to drive growth and reach untapped and valuable new audiences. Huawei has a long history of responding to the demands of local markets in order to satisfy customer expectations. Continue reading
ATLANTA–(BUSINESS WIRE)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th. Continue reading
By Samuel Woodhams | Digital rights researcher and journalist
| Targeted online advertisements are impossible to ignore. Ads based on our browsing history, geolocation, and personal information appear constantly on our social media feeds, news articles, and streaming platforms. As the authors of a new report on the advertising surveillance industry put it: “Targeted advertising is unavoidable for anyone who owns a smartphone or goes online.” Continue reading |
Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.
To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy. Continue reading