Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Continue reading
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Kids’ online safety: A fragile balance
By Samuel Woodhams | Digital rights researcher and journalist
Last week, Joe Biden sounded the alarm over the lack of child protections online during his State of the Union address. He called for a ban on the collection of kids’ personal data and the prohibition of targeted advertising to children, saying: “We must finally hold social media companies accountable for the experiment they are running on our children for profit.” |
Jeep® Brand Slides Into the Big Game With ‘Electric Boogie’
The Jeep® brand’s Big Game one-minute commercial “Electric Boogie” celebrates the brand’s expansion of its electrified lineup across the world, taking the new interpretation of the iconic song into the future with the brand’s new generation of vehicles.
The commercial, debuting on the day of the Big Game, features the brand’s hybrid electric plug-in vehicles Jeep Wrangler 4xe and Grand Cherokee 4xe with species from across the animal kingdom dancing along to the all-new “Electric Boogie” track. Continue reading
Klarna announces global campaign starring Paris Hilton, in collaboration with Hilton’s 11:11 Media
Klarna, the leading global bank, payments and shopping service, today announced the launch of its global multimedia campaign starring Y2K icon Paris Hilton, in collaboration with Hilton’s next-gen media company, 11:11 Media. The campaign features Paris in a series of films responding to Klarna’s flexible payments and shopping app features with her newest catchphrase, ‘That’s Smoooth,’ proving that even the most experienced shoppers are impressed by Klarna’s elevated shopping products. Continue reading
Valentine’s Day’s connection with love was probably invented by Chaucer and other
Natalie Goodison, Durham University
As an undergraduate, on a tour of Europe, I happened to step into the church where Saint Valentine’s head was kept. The tour guide told us a (likely fictitious) story about Saint Valentine performing forbidden marriages for persecuted Christians under the Roman emperor Claudius Gothicus (possibly 269-270 AD). Valentine was then imprisoned and beheaded in Rome.
His saint’s day has since become a celebration of romance. But earlier medieval accounts of Valentine’s life contain no mention of his association with love.
Five things research can teach us about having better sex, according to a sex therapist
Chantal Gautier, University of Westminster
Sex can be wonderful, but it can also be tricky. Science may be the furthest thing from your mind when you’re getting intimate with someone. But actually, there’s a lot we can learn from science when it comes to sex.
The science of sex is a broad field of research that encompasses many aspects of human sexuality, from physiology to the psychological and social factors that influence sexual behaviour.
DESPITE HOLDING MORE THAN 8% OF THE WORLD’S PROVEN NATURAL GAS RESERVES, AFRICA REMAINS THE MOST ENERGY-POOR CONTINENT
The International Gas Union (IGU) in partnership with Hawilti Ltd. released an important new study on Gas for Africa, assessing the potential for domestic gas resources to energise Africa in line with the global energy transition. The African Energy Commission (AU-AFREC) and the Africa Finance Corporation endorse the report and its findings. Continue reading
Healthy.io Awarded Three New U.S. Patents for Wound-Image Technology
Healthy.io, the global leader in transforming the smartphone camera into a medical device, announced today that the U.S. Patent and Trademark Office (USPTO) has awarded the company three patents for the technology behind its Minuteful Wound app. The app enables nurses and healthcare assistants to scan chronic wounds using a standard smartphone camera, with the simple process of shooting an ordinary five-second video. Following this scan, the app runs a set of computer-vision and deep-learning algorithms to analyze the data and translate it into clinical outputs. These include a 3D reconstruction of the wound area, a breakdown of the state of the tissues, and the exact size of the wound. Continue reading
Study Reveals How CBD Counters Epileptic Seizures
A study reveals a previously unknown way in which cannabidiol (CBD), a substance found in cannabis, reduces seizures in treatment-resistant forms of pediatric epilepsy.
Led by researchers at NYU Grossman School of Medicine, the new study found that CBD blocked signals carried by a molecule called lysophosphatidylinositol (LPI). Found in brain cells called neurons, LPI is thought to amplify nerve signals as part of normal function, but can be hijacked by disease to promote seizures. Continue reading
Psychopaths: why they’ve thrived through evolutionary history – and how that may change
Jonathan R Goodman, University of Cambridge
When you start to notice them, psychopaths seem to be everywhere. This is especially true of people in powerful places. By one estimate, as many as 20% of business leaders have “clinically relevant levels” of psychopathic tendencies – despite the fact as little as 1% of the general population are considered psychopaths. Psychopaths are characterised by shallow emotions, a lack of empathy, immorality, anti-social behaviour and, importantly, deceptiveness.