Tag Archives: France

23Aug/22

Deezer defines the power of music in engaging campaign to attract Gen Z

Deezer (DEEZR), is repositioning its brand to attract younger users. As a first step, a new marketing campaign launched on August 22 in France, Germany and Brazil. Award-winning French agency Buzzman was chosen as the main partner for the campaign, and the wider brand development. Continue reading

08Jul/22

OPINION: Europe classifying gas and nuclear power as green is greenwashing

Esther Bollendorff and Olivier Vardakoulias are policy experts with Climate Action Network (CAN) Europe.

Earlier this week, the European Parliament adopted the Delegated Act on Taxonomy classifying fossil gas and nuclear as “green” activities for private investors.

This highly controversial act developed by the European Commission, pushed by French President Emmanuel Macron, and supported in early stages by German Chancellor Olaf Scholz illustrates how politics can overrule science.
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